Objective:
Refresh, modernize and elevate brand equity.
Adapt style provided by global team to the unique U.S. business needs.
Style Principles:
Primary brand colors complement each other for a strong, but not overwhelming, visual impact. Leverage the power of negative space (white), accent with black and silver, anchor with soft touches of Skin-Loving Pink and stand out with vibrant pops of Confident Pink.
Standardizing background across all content makes it evergreen and adaptable — but it can be shifted slightly depending on the campaign and overall brand look.
Use dramatic angles and dynamic framing to champion our products, our packaging and our formulas.