Objective:
Increase brand awareness.
Introduce SPF skincare.
Solution:
Partner with CRM team to develop engaging content that will inspire, empower and connect personally with the customer.
Ensure content resonates with the US market while retaining the global brand voice.
Strong black and white imagery with touches of branded yellow becomes disruptive in contrast to the typical multi-range color palette.
- Featuring models for the first time allows customers to connect with the product/brand on a more personal level.
Responsible for creative concept, casting, art direction on set including stylist, video and still photographers. Provide feedback and approve final imagery. Lead and manage design team responsible for creative execution across both print and digital channels.