Brand Evolution – Website

- ROLE

Global Designer

Art Direction


- FOR

L'Occitane en Provence


Objective:

Redesign L’Occitane website to integrate new technologies and respond to changing user behaviors.


Responsible for designing comps, wireframes and delivering final assets to all countries.


Partner with internal developers for pre and post launch testing.


Communicate with global e-commerce teams throughout process, providing timeline updates, assets, and troubleshooting.

2012 – Original

2016 – This design features a modular system including vertical, horizontal, and square formats. Countries can easily add and tailor content to their specific market needs.

2020 – This upgrade prioritizes mobile optimization with a responsive design to support the growing use of mobile devices.