Objective:
Create a campaign focused on gifting sets for Mother’s Day.
Solution:
Personal statements from individuals are inserted into the campaign allowing the customer to connect in an emotional way.
Generate content that resonates with the US market while retaining the global brand voice.
Shooting gift sets as both styled and basic pack shots allows versatility and avoids customer fatigue during busy period of daily emails and ad placements.
Responsible for hands on art direction on set including stylist, still photographer. Provide feedback for retouching and approve final imagery. Lead and manage design team responsible for creative execution across both print and digital channels.