- ROLE
Art Direction
- FOR
IT Cosmetics
Objective:
Highlight waterproof product selection
Solution:
Create an image with a summer feel that features product by pool.
Responsible for concept, art direction, stakeholder presentations and design execution.
Homepage
Scroll down from hero message to learn more about each product.
PLP – Optimized image for this format
by retouching products closer together.
Email – Hero directs customer to category page, while the merchandising section links to individual product pages.