Customizable

Skincare Kit – Digital

- ROLE

Art Direction


- FOR

IT Cosmetics


Objective:

Communicate how the customer can customize a skincare kit, and enjoy savings.


Solution:

Create both static and animated image that illustrates the concept of customization.


Responsible for concept, art direction, stakeholder presentations and design execution.

Scroll down from hero message to select serum

based on the customers skin concern.

Email – Hero directs customer to category page, while the merchandising section links to individual product pages.